Trademark & Branding-101 Session of D'U Advanced Toastmasters Club Meeting 13 September 2007
It was indeed a night to be remembered! We were fortunate to have a very Distinguished Guest Ms Cheryl Leong, whom to us is the Branding & Trademark Guru, to share an interesting and informative talk on Trademarks & Branding.
Topics involved:
What is branding? What is Trademark?
How and when to protect A brand?
When to launch a brand and do a Trade mark Search to avoid legal Implications later?
Scopes of TM protection. Examples of trademarks:
- Words - McDonald's, BMW..
- Shapes - Coca Coca Bottle, NIKE
- Sounds - Intel
- Colour - Google
At the end of the session, our President Lee Wei Seong, ACG CL presented a lovely bouquet to Ms Cheryl Leong. We are glad to have you, Ms Cheryl as our Distinguished Speaker. Thank You for sharing!
